Technology is a double edged sword. On one side, there is a never ending supply of information, products and services at our fingertips. On the opposite side, competition is more fierce than ever. You only have a few seconds to make a lasting first impression.
An authentic brand is imperative!
Your brand is who you are! It represents your business, your reputation, your values and determines how your customers see you. It is the heart of your business.
You have unique gifts and talents that have shaped your amazing business. Your brand, logo and website need to tell your story. They need to express the uniqueness of your business and communicate what sets you apart from your competition.
Investing in your brand and ultimately your logo will help you stand apart from the crowd of competition. This investment will also pay off by providing a boost to your own confidence. You will be able to create graphics, write copy and reach your perfect client with ease by knowing your message and how to deliver it!
So with brand being absolutely crucial to your business success what happens when you get it wrong?
Besides time and confidence, what is bad design costing you?
I already mentioned how quickly people are gathering information. If your message is confusing, unclear or difficult to decipher, potential clients won’t stick around long enough to figure it out.
There are plenty of options for them to choose from. They will move on to the next option… quickly.
People want to buy from people. They don’t want to buy from a random business. They want to know, like and trust you. You were given talents and gifts specifically for what you are called to do. Let your authentic self show! Be honest and learn to make your amazing traits shine! There are people who will be drawn to you and what you are doing. By copying someone else or using a generic logo, you are blending in. Your perfect client won’t be able to find you in a sea of generic all-the-same-branding.
I already mentioned this, but it is so important, I didn’t want you to miss it. By solidifying your brand and your business values you are better prepared to live those out everyday. You will be better equipped to write content, speak with clients, reach out to prospective clients and create graphics. Being sure of who you are, what you do and what you believe gives you a great sense of freedom and a boost in your confidence that you are doing it right!
But, let’s not forget that a solid brand also instills confidence in your customer. When people know what to expect from you they trust you. When they trust you, they like you and want to do business with you. It is the whole know, like, trust circle and it starts with a solid professional brand.
Is it worth it?
Looking at all that bad design costs, is it really worth it to “save money” on a logo or go with a cheaper designer? I would love to hear your thoughts!
If you are unsure of your brand, if your logo is lacking excitement or “just doesn’t work” for you I would love to help you. Even if you just need a professional opinion, reach out to me today. I would love to talk with you about your goals and dreams and see if they are consistent with your branding. You might be surprised that a small tweak in your brand pays off in huge ways!
Fill out this form before your brand costs more than you budgeted!